Thornton’s are deep in the brown stuff!

Like my fist through one of their Easter Eggs, the Thorton’s empire is crumbling.

Following a strategic look while walking past the store in Cornmarket, it is pretty obvious nobody wants their chocolate.

Like the price of their eggs after Easter, their share price is down. Maybe if I had bought mine at full price they wouldn’t be in this mess. Well don't blame me, Mrs Wallie insists on a bargain!

‘Refocusing’

The company says its goal is to refocus the business –on chocolate. This is a switch in strategy I’m sure anyone in a hole with a shovel can relate to.

Thornton’s seems to be hoping people will eat more chocolate. Yes, but eating too much chocolate will make you sick; sick to the point of regurgitation.

And nobody needs to see regurgitation... http://bit.ly/kuDYny